Watch displays used to be the cornerstone of most jewelry and jewelry chain stores all over the world. Besides,if not use properly,it is not only representan element of availability of less expensive watches andis an important obstacle abroad, but also for the reluctance of merchandisers and retailers to push these beautiful as well as cost-effective products.

Most jewelers and their staff are in the condition oflukewarm merchandising to sell watches, claiming that they consume too much retail space, certainly more than timepieces produced in office, and offer much less margins than diamond gem warehouse, gold and diamonds. It 's true that clocks run less often so overall it is a lack of emphasis on the promotion of a product such as watches and jewelery chains of jewelry stores and a reluctance to use all the display materials at their best offers and benefits and selling features.

Yet watchmaking suppliers and distributors argue that it is more than easy for retailers to make a good volume and an overall good, productive and profitable work in the watch.What are some of the tips that professionals recommend:

The first tip is to use display showcase as sales tools. It can be said that many retailers overlook windows and window space to promote spare time. Yet displaywindows can capture the attention of potential customers who are just "passing by" and pull them into the store to buy that beautiful watch or something else. It is not that the purpose of game - to get them into the store for a purchase or sales opportunities?

It 'relatively easy and even fun to use your imagination in this process and play. It is not simply that a matter of filling your space withdisplayshowcase forthose watches. Be creative, take the extra effort to show example of your watchesfor sale by category, brand, or even country of manufacture. Or alternatively you can use some "props" simple or more elaborate to create themes for specific types of watches. For example displaying your watches could be "sports watches", "athlete" or watches sports watches for children, teens or customers of various types and inclinations.

It is not only in holiday periods that the windows are set. True that there are periods of time throughout the year, as the season that watch van be the perfectChristmas gift,and also very hot infathers' and mothers day which as thespecial exhibits,but what about the rest of the year, and the rest of purchases and sales opportunities throughout the calendar year.

Finally, for the displays and special efforts to remember that variety is the spice of life. Remember to change the display furnitureand presentations frequently. A good rule is, at least every four to six weeks of regular and continuous basis. Not only does this prevent your displayfrom becoming stale, dated and ordinary, but it also works to create and maintain the interest and anticipation. Your showcase is like a theater for those who pass by them draw in your jewelry store - where a purchase or sale can be completed if it is a watch, a piece of time, a silver, gold or platinum or a engagement ring or diamond.